At the end of each year, we take the opportunity to look back. But rather than compiling a simple list of launches, we have opted for a different angle: to present 2025 as a year of scientific progress, seen through what you have adopted and the formulation solutions that have emerged. For if one thing is confirmed year after year, it is this: major advances do not arise from the accumulation of steps, but from the precision of formulae, the accuracy of active ingredients and a true understanding of real needs. Here is our retrospective on 2025 — between innovations, iconic milestones and scientific insight.
The year 2025 according to Typology: between launches and fundamentals.
Summary
- Skin barrier: between relipidation and biomimetic hydration
- Science Minute – Hydrate and relipidate, two complementary biological functions
- Sun protection and skin renewal: coherence above all
- Science Minute – UV and regenerative actives: why protection dictates performance
- Scalp and hair fibre: two mechanisms, two requirements
- Science Minute - Rebalancing the scalp environment, preserving the integrity of the fibre
- Targeted mattification: a straightforward procedure to stabilise shine-prone areas
- Science in a Minute – Sebum and Shine: A Two-Stage Approach
- 2025 also features two optimised formulas
- The essential items you most frequently adopted in 2025
Published on January 2, 2026, updated on January 26, 2026, by Stéphanie, PhD, Doctorate in Life and Health Sciences — 18 min of reading
12
New products have been launched.
2
Existing formulae have been reworked.
8
New active ingredients have been integrated into our formulations.
4
The principal axes have structured our developments.
4 minutes to understand your skin. Our dermatological diagnostic guides you toward the ideal skincare for your specific needs. Simple, quick, personalized.
Skin barrier: between relipidation and biomimetic hydration.
In 2025, we observed a growing demand for formulations capable of sustainably restoring skin comfort. Not merely hydrating the surface, but rebuilding the barrier’s very foundations. This approach has guided several of our developments this year.
Science Minute – Hydrate and relipidate, two complementary biological functions.
The skin barrier is not a single entity but an organised system. Its protective function relies on the stratum corneum, where corneocytes are embedded in a lipid matrix composed of ceramides, cholesterol and free fatty acids, the balance of which governs skin permeability and transepidermal water loss. Concurrently, it contains hygroscopic molecules (natural moisturising factors) that maintain water content and suppleness. When this system is impaired (cold, friction, overly harsh cleansing, etc.), the barrier becomes more permeable: water evaporates more rapidly and the skin is more prone to discomfort. “Hydrating” involves supporting water retention via humectants, whereas “relipidating” aims to restore the cohesion of the lipid matrix to limit evaporation. The most effective approach therefore combines both strategies to restore skin homeostasis.
Our Typology responses in 2025.
In 2025, our launches centred on the skin barrier formed part of a precise strategy: preserving the integrity of the stratum corneum and limiting the everyday factors that compromise it. This is achieved through three complementary pillars: cleansing compatible with physiological pH, hydration inspired by the skin’s natural mechanisms, and targeted relipidation. The four formulas below illustrate these different approaches.
Lipid-Enriched Cleansing Bar (C10).
Cleansing is often the weakest link in routines: too much detergent weakens the barrier and exacerbates dryness. Dermatological cleansing bars meet this challenge, with a gentle cleansing base and a skin-compatible pH. Our superfatted dermatological cleansing bar is formulated without soap or sulphates, at a physiological pH (5.5). Its “superfatted” character refers to the presence of lipid agents designed to preserve skin comfort after rinsing. The formula is enriched calendula extract (Calendula Officinalis Flower Extract) used for its soothing properties and in sweet almond oil, rich in oleic acid, for the surface lipid film.
After one month of use, itching was alleviated in 94% of participants.
Bi-phase Repairing Serum (C30).
Developed in collaboration with a dermatologist, this treatment is based on a biomimetic approach : reproducing specific structural elements of the barrier to enhance their skin affinity and tolerance. The aqueous phase contains a FNH complex, molecules naturally found in the stratum corneum and essential for water retention. By incorporating them, the aim is to support a physiological mechanism rather than replace it. The oil phase provides squalane, a lipid with high biological affinity that supports the hydrolipidic film without leaving a greasy finish. Shaking before application creates a temporary emulsion that delivers humectants and lipids simultaneously, aligning with the barrier’s natural functioning.
After one month of use, skin redness was reduced by 23.7% and skin discomfort by 36.9%.
Cryo-plumping stick (A40).
This stick, launched in 2025 and quickly sold out, defined the year with its sensory and functional approach. The polyglutamic acid, a polymer obtained by fermentation, is known for its film-forming properties and its ability to support surface hydration. The Spirodela, a small duckweed rich in amino acids, was incorporated to enhance the plumping action. The “cryo” effect aims to provide an immediate benefit of use: a sensation of freshness and stimulation of microcirculation.
Replenishing Lip Balm (T41).
The lips have a more fragile barrier than the rest of the face: they contain few sebaceous glands, have a thin stratum corneum and are constantly exposed to climatic variations. This lip balm combines ceramides that mimic the natural composition of intercellular cement, and hyaluronic acid of low molecular weight that penetrates the superficial layers of the epidermis to support hydration and alleviate discomfort. This dual action targets both superficial dehydration and structural lipid deficiency, restoring comfort.
Sun protection and skin renewal: coherence above all.
Skin does not simply age over time: it evolves under the influence of external factors, chief among them the sun’s UV rays. In 2025, a principle was firmly established: skin stimulation (retinoids, peptides) cannot be considered without photoprotection. Without regular protection, UV rays sustain oxidative stress and low-grade inflammation, which accelerates the appearance of visible signs. The coherence of a routine therefore rests on two complementary actions: preserving the skin capital during the day, and supporting renewal and density in the evening.
Science Minute – UV and regenerative actives: why protection dictates performance.
UV rays do more than simply tan the skin: they generate free radicals, sustain low-grade inflammation and progressively impair the supporting fibres (collagen, elastin). Over time, this manifests as wrinkles, loss of density, skin laxity and pigment irregularities. In this context, sun protection is a preventive measure, but its effectiveness mainly hinges on two parameters: the amount applied and regularity. Current reference recommendations call for an application of approximately 2 mg/cm²; applying less reduces the actual level of protection. Furthermore, with prolonged and repeated exposure, reapplication is crucial to maintain a uniform protective film throughout the day. Here is precisely where regenerative actives such as retinoids or peptides come into play: they support skin quality by promoting cell renewal and the dermal matrix, but they do not eliminate UV-induced damage. Without regular sun protection, oxidative stress and structural degradation persist, limiting the coherence and overall impact of any routine. The combination of these two levers – protection by day and support for renewal by night – therefore represents the most rational strategy.
Our Typology responses in 2025.
In 2025, three formulations were developed around a single guiding principle: to provide effective daily skin protection and to support the mechanisms underlying the uniformity, density and evenness of skin texture. Each is intended for a specific use: a targeted eye-contour serum, a protective peptide-enriched day cream, and a portable format for reapplication.
Eye Serum for Fine Lines and Wrinkles (A30).
The eye contour has thinner skin and fewer lipids, necessitating specific formulation choices. The retinol is a benchmark active ingredient, but its skin tolerance can restrict its use in this area. The hydroxypinacolone retinoate (HPR) belongs to a generation of retinoids designed to combine efficacy at low concentration with cutaneous tolerance. It is here paired with low molecular weight hyaluronic acid to support hydration and minimise any discomfort.
Day Cream for Multiple Signs of Aging SPF 50 (A51).
This cream exemplifies an integrated approach: combining a broad-spectrum SPF 50 (UVA/UVB ratio ≥ 1/3) with a peptide complex. Palmitoyl tripeptide-1 (Pal-GHK) stimulates the synthesis of collagen as well as fibronectin, an extracellular matrix glycoprotein. Palmitoyl tetrapeptide-7 (Pal-GQPR) modulates inflammation by inhibiting the production of pro-inflammatory markers that accelerate skin ageing. This treatment is ideal for those seeking a concise routine without compromising on prevention.
SPF 50 Invisible Sun Stick (L53).
This treatment has been formulated to meet a specific need: to protect exposed areas (nose, eye contour and ears) effectively, in a convenient format for touch-ups throughout the day. Its anhydrous texture offers formulation advantages: it allows a high concentration of UV filters due to the absence of an aqueous phase, ensures a uniform film thickness, and eases application to damp or perspiring skin. The formula incorporates astaxanthin, an antioxidant carotenoid that limits damage from UV-induced oxidative stress, as well as karanja oil, rich in karangin and pongamol, to reinforce protection while delivering comfort and sensory quality.
Scalp and hair fibre: two mechanisms, two requirements.
The scalp is a fully functioning skin in its own right, with its own characteristics: high follicular density (100,000 to 150,000 follicles), more pronounced sebum production and a distinct microbiome. It operates via regulatory mechanisms similar to those of the face, but in a different environment. The hair fibre itself is not alive: its quality depends primarily on its structural integrity and its ability to retain water. In 2025, our hair-care approach was structured around this distinction: rebalancing the scalp’s ecosystem and supporting the mechanical resilience of the hair fibre. Two complementary needs, two dedicated serums.
Science Minute - Rebalancing the scalp environment, preserving the integrity of the fibre.
The scalp has its own microbial equilibrium. When it is disrupted, manifestations may appear: flaking, discomfort, itching or the sensation of an “oily” scalp sooner. The hair fibre itself undergoes cumulative damage (friction, UV, repeated washing, heat, colouring, etc.), which progressively degrades the cuticle and increases the porosity and diminishes the cohesion of the cortex. As a result: loss of shine, frizz, breakage, and a less uniform feel. This is why an effective haircare routine is based on two complementary approaches: acting on the scalp ecosystem when it is unbalanced, and reinforcing the fibre when its structure is weakened.
Our Typology responses in 2025.
In 2025, we developed two serums according to this rationale: one formulation focused on scalp equilibrium, containing actives recognised for their efficacy against dandruff and excess sebum, and another dedicated to the hair fibre, designed to enhance its strength and its capacity to retain hydration.
Anti-Dandruff Serum (R30).
The dandruff results from an imbalance in the scalp microbiome, dominated by the excessive proliferation of Malassezia spp., lipophilic yeasts that feed on sebum. Their metabolism produces irritating unsaturated fatty acids which accelerate cell turnover, causing flaking and inflammation. This serum combines two complementary active ingredients. The ciclopirox olamine, a broad-spectrum antimicrobial agent, is used to curb the proliferation of the yeasts involved in this phenomenon. Sarcosine complements the formula along the ‘sebum’ axis, particularly pertinent when dandruff and an oily scalp coexist. By regulating sebum production, sarcosine deprives Malassezia of its nutritional substrate, creating an environment hostile to its proliferation. Formulation objective: to rebalance, limit recurrence and improve comfort, in the context of a treatment regimen.
Restorative Hair Serum (R41).
The hair fibre relies on a keratin framework, whose cohesion governs strength, suppleness and shine. When the cuticle is weakened, porosity increases: water escapes more readily, the texture becomes irregular and breakage is more frequent. This serum provides hydrolysed plant keratin, extracted from wheat proteins. Fragmented into small peptides, it penetrates the cortex, fills microcavities and improves structural cohesion, particularly when the cuticle is damaged. The hyaluronic acid forms a hygroscopic film that helps maintain hydration at the fibre surface, reducing frizz and enhancing shine by optically smoothing the surface.
Targeted mattification: a straightforward procedure to stabilise shine-prone areas.
Beyond the structural requirements anticipated for 2025, one very everyday challenge remains: managing shine, often concentrated in the T-zone. The objective is not to eliminate sebum—a vital component of the hydrolipidic film—but rather to curb its excess and enhance surface appearance, without drying the skin or adding extra steps. This rationale has guided the development of a simple, targeted and adaptable skincare action.
Science in a Minute – Sebum and Shine: A Two-Stage Approach.
The sebum is a lipid mixture produced by the sebaceous glands. It helps protect the skin, but its production varies depending on the area of the face, hormonal influences (androgens), genetics and certain environmental factors. When production is higher (> 150 µg/cm²/30 min), the lipid film becomes more noticeable: shine, make-up “slipping”, a feeling of discomfort, sometimes an uneven skin texture. The objective of a mattifying action is therefore twofold:
immediate, by absorbing excess sebum to reduce shine;
gradual, while supporting more stable regulation without disturbing the skin’s equilibrium.
Our Typology response in 2025.
In 2025, we adopted a two-stage approach: an absorbent active ingredient for an effect visible immediately upon application, and a long-acting active ingredient to support a more gradual improvement in skin appearance. All delivered in a stick format, designed for targeted application without layering powders.
Mattifying Face Stick (L55).
This stick combines an immediate “surface” action with a progressive “routine” action. The microporous silica acts as an absorbent: thanks to its structure rich in micropores (diameter < 2 nm) and its large contact surface area (over 700 m²/g), it traps excess sebum at the surface, reducing shine from the moment of application without any occlusive effect. The bakuchiol, extracted from Psoralea corylifolia, completes the formula with a gentle regulatory approach and a progressive improvement in skin appearance. Although structurally different from retinol, the bakuchiol can activate the same biological pathways. However, whereas retinol remains a well-documented reference but can sometimes be difficult to tolerate, bakuchiol is generally better accepted, allowing for more regular use — a key point when aiming to stabilise a shine-prone area. The stick format makes it easy to apply locally to the T-zone (forehead, nose, chin), as the final step in a routine or for touch-ups during the day.
2025 also features two optimised formulas.
Reformulation is not a publicity exercise: it’s a precise adjustment process guided by stability, sensoriality, tolerance and performance in use. In 2025, two existing formulations were reworked to improve the application experience while preserving their original rationale.
Nourishing Moisturizer (L42).
This reformulation relies on selecting a specific lipid: replacing shea butter with shea olein, its more fluid lipid fraction obtained through cold fractionation. The aim is to retain the nourishing properties while offering a lighter texture that is absorbed more rapidly. The shea olein, richer in unsaturated fatty acids (predominantly oleic acid), retains some of shea’s unsaponifiable components (phytosterols, triterpenes, vitamin E) associated with skin comfort. This reformulation meets a growing demand: rich yet fluid textures that are more pleasant for everyday use, faster absorption without any sense of heaviness, and better adapted to various skin types and daily application.
Mascara Serum (T50).
The formula of this new serum mascara has been redesigned to strike a balance between a streamlined composition and efficacy: 18 ingredients, 99% of natural origin. It remains enriched with pea peptides (INCI: Pisum Sativum (Pea) Peptide), castor oil (INCI: Ricinus Communis (Castor) Seed Oil) and plant-derived keratin, with a reformulated texture to enhance lash coating, improve glide and limit migration towards the eyes. The spiral brush has also been optimised to better separate lashes from the root, provide greater definition and reduce clumping, even after multiple passes.
The essential items you most frequently adopted in 2025.
In 2025, your iconic products are not those released this year: they are those that, over several years, have addressed a fundamental need with a precise, transparent formulation. These five essentials — introduced between 2019 and 2022 — remain at the forefront because they satisfy constant demands: hydrate without heaviness, unify without masking, correct without drying out, illuminate without excess, and care for the lips while tinting them.
9-Ingredients Face Moisturizer.
Launched in February 2019, this minimalist cream is built on a simple, functional framework: to hydrate, to soften, to preserve the skin’s equilibrium. It combines three humectants — hyaluronic acid, glycerine and pentylene glycol — which attract and retain water in the skin’s superficial layers, enhancing suppleness and reducing sensations of tightness. The emollient phase, carried by coconut oil and cetyl alcohol, provides comfort and helps limit evaporation without weighing down the texture. A concise formulation designed to minimise the risk of reactions while delivering comprehensive hydration.
Tinted Serum.
Since its launch in September 2020, the tinted serum has topped your preferences for the fifth consecutive year. Its formula strikes a balance between a serum base combined with mineral pigments to even out the complexion without a “mask” effect. The formula is enriched with vitamin C derivatives (Ascorbyl Tetraisopalmitate), along with aloe vera and squalane, to maintain comfort and hydration while preserving a light, buildable coverage.
Glow Drops.
Since November 2022, this concentrate has answered a universal quest: restoring a luminous complexion. Both a tinted product and a treatment, these illuminating drops combine an immediate effect thanks to mineral pearlescent pigments (micas) that scatter light across all skin tones, alongside a progressive action via a 5% stabilised vitamin C (Sodium Ascorbyl Phosphate) combined with aloe vera. The balance between optical enhancement and unifying active explains its enduring place in skincare routines over the past three years.
Tinted Concealer.
Released in June 2021, the tinted concealer was formulated to tackle a specific under-eye concern: to visually correct dark circles and reduce the appearance of puffiness without stiffening a naturally thin and delicate area. The formula merges a high pigment concentration with a skincare base to deliver buildable correction while maintaining comfort. The caffeine, a decongestant, temporarily reduces the excessive microcirculation responsible for the purplish discolouration of vascular dark circles. The cornflower hydrosol supports this action by imparting a refreshing sensation and enhancing the decongested look of the eye area — a coherent approach for a zone prone to fluid retention. The niacinamide completes the formula by strengthening the skin barrier and promoting uniformity in the area. Finally, the pigments, notably iron oxides, neutralise bluish or purplish hues through chromatic complementarity, for buildable coverage without any heavy texture.
Moisturizing Lip Oils.
Launched in May 2022, the tinted lip oil—and particularly the dusty pink shade—has become a staple, confirming the appeal of hybrid skincare: comfort, shine and subtle colour in a single step. It combines nourishing emollients (jojoba oil and squalane) with pigments suitable for an oil phase, resulting in a stable, homogeneous colour. The addition of vitamin E (tocopherol) protects the oils from oxidation while providing antioxidant defence to lips constantly exposed to external aggressors.
In 2025, two new shades joined the range: transparent honey and glazed chestnut — a natural extension of an already widely adopted product.
Best-seller
