The origin.
When I had the opportunity to create an entirely new skincare brand, one question became unavoidable: in a complex and opaque mass-market landscape, what alternative could we offer?
With a team of skincare and hygiene experts, we made a simple choice. Rather than asking what we could add to stand out, we asked what we could remove to keep only what is essential.
Three years of research and development followed. The result: minimalist, naturally derived formulations, centered on ingredient quality. And a 100% online distribution model, with no intermediary — to ensure accessible pricing without compromising on quality.
Ning Li, founder of Typology
Packaging choices, not perfect solutions.
Every material we use is a trade-off. We seek the best possible balance between product protection, environmental footprint reduction, and recyclability. We have not solved everything. But every decision moves in the same direction.
Amber glass. Our serums and botanical oils are housed in glass bottles — an inert, stable, and recyclable material that shields formulas from light and external agents. The flat shape optimizes shipping volume to reduce carbon emissions. In 2021, we transitioned all botanical oils to glass and discontinued select plastic references.
Recycled aluminum. Our tubes are made from aluminum — lightweight, airtight, and infinitely recyclable. Since 2021, we have used 100% recycled aluminum (95% post-consumer, 5% post-industrial), reducing CO₂ emissions linked to material production by 70%.
FSC-certified paper. Shipping boxes, tissue paper, cardboard packaging: all paper materials are FSC-certified, a rigorous standard that ensures sustainable forest management and biodiversity conservation. Only 5% of the world's forests hold this certification.
B Corp: a framework for accountability, not a finish line.
We chose the B Corp certification to hold ourselves to a standard. Founded in 2006, this movement brings together companies seeking to reconcile economic performance with collective interest — social, societal, and environmental commitments that are measured and audited.
The goal is not to become the best in the world. It is to try to do better for the world. The certification gives us a rigorous framework to make concrete progress. It does not mean we have reached our goal.
#BlackForGood: rethinking the act of buying.
Black Friday as it exists — unchecked consumption, excessive discounting — stands in direct opposition to what we believe in. Rather than taking part, we created #BlackForGood: a movement that brings together French and international brands around a simple idea: no sales, only donations.
Over five editions, more than 150 brands have joined the movement to turn a moment of consumption into an act of solidarity and awareness against waste.
What remains to be done.
We know these efforts are not enough. Not all of our packaging is recyclable. Our logistics footprint is not neutral. Some of our decisions are still compromises.
But every year, we move forward. Not to present a flawless narrative — to build, concretely, a company that does every day a little better than the day before.
We are not perfect. We can still do better. That is precisely what drives us to continue.
Keep the essential.
Our formulas are short, with only essential ingredients.
Made in France
