Washing one's face is often an automatic daily routine. However, for effective and healthy cleansing, certain habits should be avoided. What are the mistakes to avoid when cleansing the face? Discover them as you continue reading.

Mistakes to avoid when washing your face.
- Mistake No. 1: Using water that is too hot or too cold
- Mistake No. 2: Rubbing your face too vigorously
- Mistake No. 3: Not using a cleanser
- Mistake No. 4: Not rinsing the face thoroughly
- Mistake No. 5: Not washing hands beforehand
- Mistake No. 6: Washing the face too frequently
- Mistake No. 7: Not applying a moisturising cream after washing your face
- Sources
Mistake No. 1: Using water that is too hot or too cold.
The temperature of the water used to wash the face is not insignificant. After a long day, it can be tempting to use hot water, especially in winter when we often seek a comforting effect. However, this is not ideal for the skin. Indeed, very hot water tends to dilate blood vessels, leading to redness, particularly in sensitive skin or skin prone to rosacea. Moreover, it tends to remove the hydrolipidic film of the skin, composed mainly of sebum and sweat and serving to protect the epidermis from external aggressions and limit water loss. It should be noted that very cold water, sometimes praised for its toning and decongesting virtues, is not always ideal and can be a bit too aggressive for facial skin.
It is recommended to use warm water to wash one's face.
A study conducted with 50 volunteers examined the effect of water temperature used for skin cleansing on the skin barrier. The researchers observed that transepidermal water loss (TEWL) significantly increased after a hot water shower. The same was true after a cold water cleanse, but to a lesser extent. Additionally, participants exhibited more noticeable redness after a hot water shower. It would have been interesting to compare these results with those obtained after a warm water facial cleanse as it is known that prolonged immersion in water, regardless of its temperature, impairs the skin barrier. These results, presented below, however, provide a fairly good idea of the importance of water temperature when washing one's face.

Mistake No. 2: Rubbing your face too vigorously.
When washing the face, one might think that vigorous scrubbing effectively removes impurities and excess sebum. However, this habit can do more harm than good. Indeed, overly intense movements can lead to the appearance of redness after cleansing, especially in sensitive skin types. Worse still, scrubbing can trigger a inflammatory response, promoting the appearance of micro-irritations or blemishes. Oily skin types are often the first to be affected by this mistake. Yet, scrubbing the face too hard can lead to a detrimental rebound effect for this skin type: the skin, feeling attacked, reacts by producing more sebum to defend itself, which promotes shine and blemishes.
For an effective facial cleanse that is gentle, it is better to take your time, favour circular movements, and ensure not to apply too much pressure on the skin.
Mistake No. 3: Not using a cleanser.
Although useful for rinsing the skin, water alone is not sufficient to cleanse the face and remove impurities, makeup, sebum, and pollution particles deposited throughout the day. It is necessary to use a cleanser formulated with surfactants, amphiphilic compounds capable of binding to these impurities with their lipophilic end and to water with their hydrophilic end, thus allowing them to dissolve in water and be removed during rinsing.
For a more effective facial cleansing, we recommend proceeding with a double-cleansingmethod, a technique that involves initially applying an oil-based cleanser before using a water-based product.
Recent work conducted by Li and his team has demonstrated the necessity of using at least an aqueous cleanser for washing the face. In this study, 20 volunteers compared the effectiveness of a makeup removing oil, an aqueous cleanser, and water in removing both water-resistant and non-water-resistant sunscreen. Before and after cleansing photos were taken using the VISIA analysis system, a high-definition visualisation system. After applying the sunscreen, the volunteers waited for 30 minutes in a room with controlled temperature and humidity (20-24°C, 50%-60%), before being asked to remove the sunscreen by gently rubbing their faces for two minutes with either water only (3.5 L), an aqueous cleanser (0.5 g), or a makeup removing oil (0.6 g). The residual rate of sunscreen was then evaluated. The results are compiled in the table below.
Cleanser used | Non-water resistant sun cream | Water-resistant sun cream |
---|---|---|
Water only | 54.0% ± 19.2% | 59.3% ± 10.4% |
Aqueous Cleanser | 15.6% ± 6.1% | 36.8% ± 8.8% |
Oil-based Makeup Remover | 13.4% ± 4.6% | 5.8% ± 3.3% |
Note : Normal to dry skin types may not necessarily need to use a cleansing product in the morning: a toner or a hydrosol may suffice. However, in the evening, the use of a cleanser is essential for all skin types.
Mistake No. 4: Not rinsing the face thoroughly.
While it's crucial to use a cleanser to thoroughly wash the face, it's equally vital to rinse it off properly afterwards. Indeed, product residue can have several negative effects on the skin, ranging from pore blockage to irritations. This risk is particularly relevant for products containing harsh surfactants, such as sulfates, but in reality applies to all cleansers, products designed to be rinsed off after use. Furthermore, thoroughly rinsing the face also prepares the skin to better absorb the forthcoming treatments, which might not penetrate properly in the presence of cleanser residue.
Mistake No. 5: Not washing hands beforehand.
Before washing the face, many overlook a crucial step: washing the hands. Indeed, our hands are constantly in contact with surfaces, objects, and bacteria. If we do not take care to clean them before touching our face, we risk transferring all these impurities and germs directly onto the skin. This oversight can lead to irritations, inflammations or even blemishes, especially for oily skin types.
Washing hands is a straightforward yet crucial action to prevent bacterial contamination or germ transmission.
Mistake No. 6: Washing the face too frequently.
Another common mistake is washing the face too frequently. This is particularly true for oily skin types, hoping to eliminate excess sebum by increasing the frequency of skin cleansing. However, as mentioned earlier, this is a misguided approach. By excessively stripping the hydrolipidic film, the skin, deprived of its protective lipids, feels attacked and responds by producing more sebum. It is better to perform a gentle cleanse in the morning and a deep cleanse in the evening, using a purifying cleanser if you have oily skin, for instance.
It is generally recommended to cleanse the skin on your face twice a day.
Mistake No. 7: Not applying a moisturising cream after washing your face.
Finally, after washing one's face, it is crucial to apply a moisturising cream suitable for one's skin type. Cleansing, although essential for removing impurities, tends to temporarily destabilise the skin barrier. The skin is then more vulnerable to dehydration as it has lost some of its hydrolipidic film. To restore it and ensure skin balance, it is beneficial to rehydrate the face, using a gel, cream or moisturising balm, depending on your preferences and the needs of your skin. It's worth noting that a moisturising product will not only immediately nourish the skin, but also help it retain its moisture for the coming hours.
At Typology, we offer a variety of moisturising creams so that everyone can find a treatment that suits their needs and skin type.
Sources
KUEHL B. & al. Cutaneous Cleansers. Skin Therapy Letters (2003).
OZA V. & al. Clinical evidence for washing and cleansers in acne vulgaris: a systematic review. Journal of Dermatological Treatment (2018).
LI L. & al. The optimal cleansing method for the removal of sunscreen:Water, cleanser or cleansing oil? Journal of Cosmetic Dermatology (2019).
CHANG B. S. & al. Comparative Analysis of Skin Condition after Using Cleansing Oil and Cleansing Water for Removing Facial Makeup. Medico-legal Update (2019).
ARIAS-SANTIAGO S. & al. Impact of Water Exposure and Temperature Changes on Skin Barrier Function. Journal of Clinical Medicine (2022).
SAMRUDDHI B. & al. Review Article: Comprehensive on Face Wash. International Research Journal of Modernization in Engineering Technology and Science (2024).
Diagnostic
Understand your skin
and its complex needs.