I wanted to create a radical new skincare brand. For too long, the world of skincare had been defined by exaggerated promises and suspect chemicals. After gathering a team of health and skincare experts, we set out together to challenge the industry. That meant going back to basics.
We wanted to take an autonomous approach. Working from the ground up, we built an online-only, direct to customer model, which means we can sell premium products with the highest quality ingredients at a great price.
Staying true to our philosophy of simplicity and transparency, we intend to remain uncompromising in our mission to offer consumers a premium natural skincare alternative.
Ning Li, Typology Founder
Our philosophy is not to add anything to our products to make them stand out; instead we pare them back and distil each formula down to the most-essential, natural active ingredients.
We're tireless in our mission to hunt down the best ingredients.
Whether in France, around Europe or further afield in search of exotic extracts, they must be sourced from sustainable farms using gentle extraction techniques.
Our formulas are simple, considered and effective. Provenance is important to us, so you'll always know where our ingredients come from. And we'll even show you how to create your own skincare formulations along the way.
All formulations are 100% French. Our partner laboratories in Bergerac, Aix en Provence and Compiègne work with us to put their French skincare heritage to good use.
We do our best to leave no trace of our products or brand in the environment. At every step of the production process, we use recyclable materials and sustainable transport.
The same goes for materials. We use glass for smaller packaging and recyclable plastic for the larger ones, so they're not too heavy. But we're always looking for innovative non-plastic alternatives.
Our tubes are aluminium. It's light, durable and the only material that can be recycled repeatedly without losing its quality. Best of all, air can't get into it, so our products stay fresh and you can squeeze out every last drop too.
We keep our containers flat for shipping which means smaller packages fit through your mailbox and leave a lower carbon footprint. You can also reuse and upcycle most of them at home.
B CORP CERTIFICATION
Since it began, our company has strived to become more respectful of the environment, have a positive impact on society, and support customers with straight-talking transparency.
Founded in 2006, the B Corp movement brings together companies with a common objective: to balance purpose and profit by integrating social and environmental commitments into their economic models. The idea is not to become the best in the world, but to try to be better for the world. B Corp certification allows us to act on our need to have a positive impact within our industry and society through its implementation of concrete guidance and assessments.