I wanted to create a radical new skincare brand. For too long, the world of skincare had been defined by exaggerated promises and suspect chemicals. After gathering a team of health and skincare experts, we set out together to challenge the industry. That meant going back to basics.
We wanted to take an autonomous approach. Working from the ground up, we built an online-only, direct to customer model, which means we can sell premium products with the highest quality ingredients at a great price.
Staying true to our philosophy of simplicity and transparency, we intend to remain uncompromising in our mission to offer consumers a premium natural skincare alternative.
Ning Li, Typology Founder
Our philosophy is not to add anything to our products to make them stand out; instead we pare them back and distil each formula down to the most-essential, natural active ingredients.
We're tireless in our mission to hunt down the best ingredients.
Whether in France, around Europe or further afield in search of exotic extracts, they must be sourced from sustainable farms using gentle extraction techniques.
Our formulas are simple, considered and effective. Provenance is important to us, so you'll always know where our ingredients come from. And we'll even show you how to create your own skincare formulations along the way.
All formulations are 100% French. Our partner laboratories in Bergerac, Aix en Provence and Compiègne work with us to put their French skincare heritage to good use.
We do our best to leave no trace of our products or brand in the environment. At every step of the production process, we use recyclable materials and sustainable transport.
The same goes for materials. We use glass for smaller packaging and recyclable plastic for the larger ones, so they're not too heavy. But we're always looking for innovative non-plastic alternatives.
Our tubes are aluminium. It's light, durable and the only material that can be recycled repeatedly without losing its quality. Best of all, air can't get into it, so our products stay fresh and you can squeeze out every last drop too.
We keep our containers flat for shipping which means smaller packages fit through your mailbox and leave a lower carbon footprint. You can also reuse and upcycle most of them at home.
Respect – for the environment, our customers and their skin – is what we do. Securing B Corp certification is a major milestone which we're proud to get close to. It captures the very ideology behind our brand.
B Corp certification covers the entire business and spans five key areas; governance, staff, community, environment and customers. The certification process is rigorous; we had to score more than 80 points out of 200 and provide evidence of all responsible practices such as energy supply, waste and water management, staff wellbeing, diversity and transparency. We also had to challenge our corporate purpose. This was to demonstrate our commitment to having a positive and significant impact – on both people and planet – that also considers the needs of our stakeholders. When – not if – we are fully certified, our customers will be the first to know.