Already fashionable in various fields, minimalism is also making its way into skincare. Minimalist cosmetics involve mastering the composition of products by favouring shorter ingredient lists with substances that are beneficial and respectful to the skin, all while understanding the skin's needs. In this regard, the TEN range by Typology has been created, encompassing skincare products with fewer than 10 ingredients. Let's explore it together in this article.
The TEN range: minimalism according to Typology.
The challenges of minimalism in skincare formulation.
Gaining popularity in recent years, minimalism is a concept that advocates simplicity, shedding the "superfluous" to focus solely on the essentials, and it does not spare cosmetics. The goal is not to have less than what the skin needs, but to retain the ingredients that truly benefit the skin, those that it needs. The challenge of minimalism is then to offer skincare products with concise formulas that respect the skin's ecosystem.
This is not just about retaining the essentials but also about removing "questionable substances", those suspected of being controversial for health or the environment, which we have listed in "The Forbidden". Minimalism also involves adopting a simple and transparent discourse by banning superfluous marketing terms and refusing miraculous promises. Similarly, all the ingredients used in the formulas are decoded on the packaging so that we know exactly what we are applying to the skin. Thus, these simplified formula skincare products can suit all skin types and can even be tolerated by reactive skin.
The TEN range by Typology.
At Typology, we have developed a comprehensive minimalist routine that offers care with a list of ingredients reduced to the bare minimum, no more than 10 ingredients, all sourced from nature, whether for the face or body. The formulas are simple, with essential ingredients and no unnecessary extras.
This refers to the TEN range which encompasses daily essential care from cleansing to hydration, suitable for all skin types. Fragrance-free and without essential oils, the treatments in this minimalist range are also suitable for sensitive skin types.
Our micellar water gently removes makeup and cleanses the face, eyes, and lips. The micelles contained in the formula have the ability to attract all traces of impurities present on the skin's surface like a magnet, while respecting the skin's natural balance. In the evening, it can remove makeup, fine pollution particles, and various dirt accumulated on the skin throughout the day. And in the morning, it rids the skin of sweat and excess sebum produced overnight. Formulated at a pH (5.3) similar to that of the skin, it has been made using only 7 ingredients. It notably contains highly purified water and a single surfactant, Poloxamer 184. Moreover, our micellar water takes into account the issues of reactive and intolerant skin: a single cleansing step, without aggressing the skin, alcohol-free and no need for rinsing. It leaves no sticky or greasy film on the skin.
Its oily texture, without a greasy finish, effectively dissolves all traces of makeup on the face, eyes, and lips in one swift action, even those resistant to water, leaving the skin cleansed, nourished, soft, supple, and comfortable. Our makeup-removing care oil is formulated from a blend of vegetable oils that provide nourishing, soothing, and protective properties in addition to its primary makeup-removing action, namely the organic sweet almond oil (INCI name: Prunus Amygdalus Dulcis (Sweet Almond) Oil) and the organic sunflower oil (INCI name: Helianthus Annuus (Sunflower) Seed Oil). Also intended for sensitive skin, we have chosen to formulate this oily makeup-removing care from only 7 ingredients, without fragrance to minimise the risk of allergies and without mineral oils.
This serum works to restore skin balance, particularly for skin that is naturally sensitive or temporarily sensitised, by promoting water retention and strengthening the skin's hydration barrier, and by neutralising discomfort and limiting its occurrence. The skin regains lasting softness, suppleness and comfort. Its formula is rich in beta-glucan (INCI name: Sodium Carboxymethyl Beta-Glucan), renowned for its reparative, hydrating and immune-stimulating action, and is composed of 99% natural origin ingredients for a fluid, delicate, non-greasy and non-sticky texture.
For the face and neck, the formulation of our moisturising cream based on hyaluronic acid salt (INCI name: Sodium Hyaluronate) of organic coconut oil (INCI name: Cocos Nucifera (Coconut) Oil), of glycerine and of pentylene glycol ensures to hydrate and nourish the skin, even for reactive skins, while protecting it daily by forming a protective film on its surface. Non-comedogenic, non-greasy and non-irritating, it thus promotes a soft, smooth, supple and hydrated skin.
The 9-ingredient lip balm :
Essential for combating the effects of the cold and indeed throughout the rest of the year, this gentle, non-sticky treatment will nourish, repair, soften the lips on a daily basis and soothe the chapped lips. With a neutral scent and a melting texture, our lip balm has a minimalist composition and contains only 9 ingredients, 99.8% of which are of natural origin. Its formula notably contains organic shea butter (INCI name: Butyrospermum Parkii (Shea) Butter), which helps the lips to maintain optimal hydration, protects them from external aggressions, calms dry lips and repairs those that are cracked, as well as hydrogenated castor oil (INCI name: Hydrogenated Castor Oil Behenyl Esters) which helps to soften them.
For daily use, our body cream, made from 10 ingredients, has a light texture, without a greasy feel and is easy to spread for quick absorption by the skin, providing immediate comfort. The ingredients in the formula ensure instant skin hydration following application, thanks to the supply of saturated fatty acids and humectants, as well as strengthening its protective barrier. From the first use, the skin is thus durably and immediately hydrated, nourished and protected, in addition to regaining suppleness and softness. Suitable for sensitive skin, it is particularly composed ofcoconut oil, vegetable glycerin and pentylene glycol.
The 10-ingredient hand balm :
In all seasons, this balm with its rich and creamy texture helps to sustainably preserve hand hydration, repair damaged hands and protect them from daily external aggressions. The skin of the hands is thus nourished, protected, softer and more supple, without a greasy feel. A formulation based on 10 ingredients, our hand balm is 99% concentrated in natural origin actives. Theorganic coconut oil, hyaluronic acid and theorganic sunflower seed oilincluded in the formula, are known to hydrate and gently nourish the skin and help regenerate the skin barrier.
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