Three products for a radiant, customizable tan — without UV rays

Three products for a radiant, customizable tan — without UV rays

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Stretch marks: what routine should be adopted?

Stretch marks are small, visible streaks on the surface of the skin, appearing in shades of red to purple initially. Over time, they lighten to become white and pearlescent. Although they fade over time, they never completely disappear. Whether in men or women, they typically appear on the chest, stomach, arms, buttocks, and thighs, and can have various causes. Here, we focus on the routine to adopt for their treatment.

Stretch Marks: How to Recognise Them?

Stretch marks appear as parallel and linear streaks resembling scars, or as thin striations. They are often due to significant stretching of the skin. Initially, they are purplish and gradually turn white over a few years (about 2 years). Indeed, over time, they tend to lighten. There are two types of stretch marks: those referred to as "inflammatory" or "immature" which are red or purplish, and those referred to as "mature" or "classic" which turn pearly white.

How to prevent the appearance of stretch marks?

Once established, stretch marks are difficult, if not impossible, to eliminate. This is why the best way to avoid them is through prevention. Primarily, to prevent their occurrence, it is necessary to reduce risk factors such as significant weight gain and loss, or the un-prescribed application of cortisol cream. It is also recommended to monitor your diet, and frequently perform pinch and roll massages to stimulate the production of collagen and elastin fibres, which would have a guaranteed preventive effect. Similarly, daily hydration of the skin, particularly in high-risk areas, is important, especially during periods conducive to the appearance of stretch marks, such as during pregnancy. This not only strengthens the skin's protective barrier but also promotes the action of epidermal cells contributing to skin elasticity. Moreover, the epidermis should be nourished daily to maintain its elasticity and resist potential stretching. Furthermore, limit sun exposure as this can cause dehydration which can reduce skin elasticity, weaken it and promote the appearance of stretch marks. It is also advisable to avoid prolonged baths, as they increase the risk of stretch marks and promote skin sagging.

What routine should be adopted against stretch marks?

Stretch marks are the result of the dermis tearing due to excessive skin stretching. These skin lesions can present in various forms and colours. In the inflammatory stage, it is possible to slow their development. However, once they have healed, only a simple reduction of the marks is achievable. Therefore, to avoid the discomfort and aesthetic displeasure caused by stretch marks, it is preferable to prevent them. It is then advisable to opt for a range of treatments aimed at nourishing, hydrating and stimulating cellular renewal.

To prevent or even reduce stretch marks, and to enhance the skin's suppleness and elasticity, you can adopt the following routine:


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