Stretch marks: what routine should be adopted?

Stretch marks appear as parallel and linear streaks resembling scars, or as thin striations. They are often due to significant stretching of the skin. Initially, they are purplish and gradually turn white over a few years (about 2 years). Indeed, over time, they tend to lighten. There are two types of stretch marks: those referred to as "inflammatory" or "immature" which are red or purplish, and those referred to as "mature" or "classic" which turn pearly white.

Once established, stretch marks are difficult, if not impossible, to eliminate. This is why the best way to avoid them is through prevention. Primarily, to prevent their occurrence, it is necessary to reduce risk factors such as significant weight gain and loss, or the un-prescribed application of cortisol cream. It is also recommended to monitor your diet, and frequently perform pinch and roll massages to stimulate the production of collagen and elastin fibres, which would have a guaranteed preventive effect. Similarly, daily hydration of the skin, particularly in high-risk areas, is important, especially during periods conducive to the appearance of stretch marks, such as during pregnancy. This not only strengthens the skin's protective barrier but also promotes the action of epidermal cells contributing to skin elasticity. Moreover, the epidermis should be nourished daily to maintain its elasticity and resist potential stretching. Furthermore, limit sun exposure as this can cause dehydration which can reduce skin elasticity, weaken it and promote the appearance of stretch marks. It is also advisable to avoid prolonged baths, as they increase the risk of stretch marks and promote skin sagging.

Stretch marks are the result of the dermis tearing due to excessive skin stretching. These skin lesions can present in various forms and colours. In the inflammatory stage, it is possible to slow their development. However, once they have healed, only a simple reduction of the marks is achievable. Therefore, to avoid the discomfort and aesthetic displeasure caused by stretch marks, it is preferable to prevent them. It is then advisable to opt for a range of treatments aimed at nourishing, hydrating and stimulating cellular renewal.

To prevent or even reduce stretch marks, and to enhance the skin's suppleness and elasticity, you can adopt the following routine:

• The stretch mark gel-to-oil with baobab oil:

  This treatment helps to reduce the appearance of skin marks and makes the skin supple and elastic. It is composed ofBaobab oil which has healing properties (INCI name: "Adansonia Digitata Seed Oil"), Maracuja oil (INCI name: "Passiflora Edulis Seed Oil") which is regenerative, and nourishing Shea Olein (INCI name: "Butyrospermum Parkii Oil"). Under the effect of massage, it transforms into an oil that quickly penetrates the skin without leaving a greasy finish. The stretch mark treatment is recommended for the prevention of all types of stretch marks, whether they are related to weight gain or loss, skin tissue stretching, or hormonal changes. Simply apply it to clean, dry skin, focusing on the affected areas. Massage slowly until the gel is absorbed. It should be applied 1 to 2 times per day. Additionally, it is suitable for pregnant or breastfeeding women.

• The invigorating body scrub with green coffee macerate:

  This exfoliating treatment is suitable for all skin types. It helps to remove dead cells and deeply embedded impurities from the skin's surface for better penetration of the active ingredients in the stretch mark gel and also to enhance the skin's regenerative capacity. Moreover, it helps to reduce the appearance of stretch marks. Thanks to its rich and fluid texture, the toning body scrub helps to nourish, firm, drain, tone and soothe the skin. It contains numerous active ingredients, such as the green coffee macerate (INCI name: "Coffea Arabica Seed Extract"), the Javanese lemongrass essential oil (INCI name: "Cymbopogon Winterianus Herb Oil"), the Atlas cedar essential oil (INCI name: "Cedrus Atlantica Bark Oil") and the apricot kernel powder (INCI name: "Prunus Armeniaca Seed Powder"). It should be applied 1 to 2 times a week for best effects.