70 years old: which face cream should you choose?

At the age of 70, the various skin mechanisms and the diverse functions of the skin's constituent elements deteriorate. For instance, the number of fibroblasts responsible for producing collagen and elastin significantly decreases. Sebum production slows down as the sebaceous and sweat glands become less active, the hyaluronic acid naturally present in the body becomes scarce over time (losing about 6% every 10 years), and the skin's natural ability to produce lipids diminishes. Consequently, the skin becomes less supple, less resilient, and barely elastic. Its texture can be combination or dry, but most of the time it is dehydrated. Signs such as wrinkles become more pronounced, brown spots are increasingly common, the complexion becomes dull, and dark circles appear. Moreover, a 70-year-old skin is characterised by slower skin regeneration, thus the skin becomes thinner and increasingly loses its elasticity and firmness. As a result, its sensitivity to UV rays and other environmental aggressions increases. Furthermore, the development of the dermis' blood vessels gradually slows down. However, poor blood circulation means that fewer nutrients and oxygen are delivered to the skin's surface, leading to a certain dullness, as well as a loss of skin density and firmness.

The selection of treatments for mature skin is crucial to maintain healthy skin and a radiant complexion despite advancing age. Therefore, it is recommended to choose treatments that respect the texture of this skin type and provide increased comfort. For instance, the daily routine should consist of a gentle cleanser , a moisturising treatment enriched with vitamin C to neutralise the action of free radicals responsible for ageing and its acceleration, a serum that aids in the regeneration of skin cells, and a firming cream intended for treating the effects of ageing. Besides the face, other parts of the body should also receive appropriate care. This includes areas such as the neck, where the skin is dry and prone to wrinkling. This area should be cleaned and moisturised both day and night. As mature skin is quite sensitive to sunlight, it is advisable to protect it with a sunscreen and only apply gentle treatments.

When the skin slackens due to tissue sagging and loss of elasticity, the use of a plumping skincare product is essential. You can resort to a nourishing face cream based on hyaluronic acid. This active ingredient deeply hydrates the skin and works by reducing the appearance of fine lines responsible for skin dehydration. Its daily use allows the skin to be toned and further softened. Endowed with hydrating properties, this molecule exists in three forms: medium and low molecular weight hyaluronic acid, which hydrates the deeper layers of the skin, and high molecular weight hyaluronic acid, which hydrates the upper layers of the epidermis. This ingredient can be combined with shea butter, appreciated for its soothing and nourishing properties that protect the skin surface against external aggressions.

To diminish wrinkles and fine lines, you can alternate your moisturising cream with a firming cream containing retinol and tsubaki oil. This treatment includes tensing active ingredients that allow for a supple and plump skin. Among them, retinol is used: a key active ingredient in many creams dedicated to mature skin. It stimulates the fibroblasts in the dermis, whose role is to synthesise collagen and elastin. Similarly, as we age, the skin becomes more fragile, the dermis is more exposed and increasingly vulnerable to external aggressions: the use of an antioxidant cream is therefore essential. Enriched with vitamin C, this active ingredient protects and boosts collagen synthesis, in addition to brightening the complexion.