Three products for a radiant, customizable tan — without UV rays

Three products for a radiant, customizable tan — without UV rays

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Anti-ageing: Should we start as early as 30 years old?

Anti-ageing: Should we start as early as 30 years old?

At the age of 30, the skin begins to lose its suppleness. Pollution, stress, smoking, and repeated exposure to UV rays are all factors that promote the development of free radicals, which will accelerate skin ageing. A common mistake would be to consider that it is still too early to act. On the contrary: at 30, one of your priorities should be to prevent the appearance of the first signs of ageing.

How to recognise the early signs of ageing?

Over the years, the skin's appearance changes. It loses elasticity, small wrinkles and fine lines begin to form around the eyes, and pigmentation spots appear. This is accompanied by a duller complexion and a less radiant glow. But at 30, there is still plenty of time to act.

What skincare routine should be adopted at 30 years old?

  1. Strengthening the skin's protective barriers:

    Initially, it is essential to alter (slightly) one's habits. The skin is constantly exposed to external aggressions that will boost the production of free radicals, and put it in a state of "oxidative stress". In addition to a sun protection that is suitable, it is therefore recommended to apply every day an antioxidant serum, which will slow down the proliferation of free radicals, and prevent premature photo-ageing of the skin. If it is coupled with an anti-inflammatory action, the production of melanin will be regulated, reducing the appearance of the infamous brown spots.

  2. Tightening the skin:

    When the initial signs of skin sagging appear, standard hydration is no longer sufficient. One will need to turn towards firming treatments enriched with retinol (also known as Vitamin A), recognised as one of the most effective tightening agents in the treatment of mature skin. On a deeper level, this active ingredient stimulates the production of hyaluronic acid, limiting the degradation of collagen and elastin, for skin that is both more supple and firm.

  3. Assisting the skin in its regeneration process:

    Beyond protecting, hydrating and firming, one of the major challenges as we approach our thirties is to give the skin a little boost to aid its regeneration. Each evening, two steps are essential, and they are not the most unpleasant: apply a serum enriched with retinol to encourage collagen production, thus preventing the skin from sagging and wrinkling more easily. Good news: it is during sleep that the skin reaches its peak of cellular renewal. Therefore, complete your evening routine by applying a active firming agent in place of your night cream, gently massaging your face with small circular movements. Upon waking, you'll find your skin smoother and more plump.

  4. And the body?

    The first signs of ageing are not confined to the face. From the age of 30, don't hesitate to tackle sagging head-on by using a firming vegetable oil enriched with vitamin E and essential fatty acids every day, which will nourish and help the skin regain tone and suppleness.


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