Pullulan is primarily used in cosmetics for its film-forming and texturising properties. Water-soluble and non-ionic, it forms a thin, homogeneous and transparent film on the surface of the skin and hair, perceptible through an immediate tightening effect. This film acts as a physical barrier, limiting transepidermal water loss and thereby helping to maintain skin hydration. In formulations, it also plays a structuring role: it improves viscosity, stabilises emulsions and promotes cohesion between the different ingredients, including in the presence of surfactants. This versatility explains its incorporation into numerous products (serums, masks, hair care), where it also contributes to a surface-smoothing and softening effect.
On the skin, this capacity to form a film gives pullulan an immediate smoothing and tightening effect, which is purely physical. It does not act in depth, but improves the appearance of the epidermis by evening out its surface and temporarily reducing the visibility of irregularities. In addition, this film can facilitate the gradual diffusion of certain active ingredients by limiting their evaporation and maintaining a hydrated environment that is favourable to their activity. On the hair, pullulan is deposited along the hair fibre, where it helps to coat the cuticle, improve softness to the touch and enhance shine, without weighing the hair down.
Beyond these surface effects, some studies suggest a potential role for pullulan in the process of wound healing.
An experimental study conducted in rats assessed the topical application of a pullulan gel on cutaneous wounds. The results show a significant improvement in several biological markers involved in healing: an increase in collagen, protein and DNA content, as well as an acceleration of wound contraction. The time to epithelialisation was reduced by half, and histological analyses demonstrated better dermal regeneration, neovascularisation and increased collagen synthesis. Although these findings come from an animal model, they suggest that pullulan could help support skin repair.